A FAMILY FRIENDLY
HALLOWEEN ADVENTURE
Coming To Mall of America® Fall 2026
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About Magic of Halloween
Magic of Halloween transforms Mall of America® into an immersive world of illuminated pumpkins, animated characters, interactive attractions, and spectacular synchronized light displays. Guests embark on a self-guided journey through a vibrant Halloween landscape where every turn reveals a new experience, from magical character encounters and interactive games to breathtaking artistic displays crafted from thousands of glowing lights and carved jack-o’-lanterns.
Designed to appeal to families, couples, and Halloween enthusiasts of all ages, Magic of Halloween captures the wonder, creativity, and festive spirit of the season while providing a unique and memorable attraction for Mall of America® visitors. The event provides a highly visual and shareable attraction that appeals to both local guests and destination visitors while creating a unique seasonal offering within the property.
An All New
Halloween Tradition
Magic of Halloween brings together technology, artistry, storytelling, and seasonal celebration to create a Halloween experience unlike any other. Designed to delight families, encourage exploration, and create lasting memories, the event has the potential to become a Halloween tradition for Mall of America® guests for years to come.
The
Experience
Magic of Halloween blends the artistry of a pumpkin festival, the spectacle of a holiday light show, and the engagement of a themed attraction into a single walk-through experience. Throughout the event, guests encounter animated characters, interactive experiences, immersive environments, and synchronized light displays that encourage exploration, discovery, and repeat visitation.